More than ever before, businesses need a competitive advantage in the marketplace. They need to stand out and provide something that is truly unique from the competition. This is why so many radical leaders are turning to innovation experts to guide them to a competitive advantage. The truth is, however, innovation is a fairly simple concept when broken down appropriately.
In it's simplest form, there are three main types of innovation: 1) pioneering innovation, 2) best practice innovation, and 3) technological innovation.
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