Understanding What A Sales Process Is - Dissecting The Sales Funnel

A sales process is an intentional strategy used to convert prospects into paying customers. This is often accomplished by designing a “sales funnel” where customers are given a clear path which walks them step-by-step toward becoming an ideal customer.

But a sales process is more than just a packaged guide that points toward the cash register - it is something that is big, clunky, and complex, but still needs to be beautifully designed. To fully answer the question of what is a sales process, I would like to share with you one of my recent experiences.

I found myself somewhere I never expected to be - I was at a Taekwondo tournament watching my son compete on a regional level.

General Business Strategy, Internet MarketingAdam WitmerSeptember 17, 2014Sales Process, sales, funnel

Martial Arts Marketing: Analyzing a Taekwondo Sales Funnel

As I have been recently writing on the topic of developing an effective sales process, I thought I would show a few examples of how successful sales funnels have been applied. In my post on How to Design a Service Industry Sales Workflow, I broke down the process of how to design a sales funnel for a business in the service industry. Businesses that offer a service, rather than a product, have some unique challenges over businesses that sell physical products. Martial arts marketing can be challenging on a number of levels. Therefore, I think it is worthwhile to take a close look at a business that has done a good job refining their sales funnel. This business is my son's taekwondo academy.

Case Studies, Business Hacks, Sales HacksAdam WitmerJune 19, 2014sales, funnel, innovation, strategy

How to Create a Sales Process; Workflow in the Service Industry

Every business should have a sales process. A sales process is a formalized plan to evolve a prospect client into an ideal customer; it is an intentional strategy designed to systemize sales so that each potential client is given an equal opportunity to become an ideal customer. Without a clearly defined process of how a customer will evolve over time, the lifetime value of a customer will not be as effective as it could be. In my recent post on How to Design a Sales Process in 3 Steps, I discussed general methods on what should be done to develop such a process. In this post, however, I am going to specifically focus on designing a sales funnel for a service-based business.

Case Studies, Business Hacks, Sales HacksAdam WitmerJune 10, 2014sales, process, innovation, funnel, strategy

How to Create a Sales Funnel in 3 Steps

A sales process is one of the greatest assets of any organization. It can increase the lifetime value of a customer, help the customer make a decision, ensure you offer the sale every time, help you reach goals, and allow you to perfect the process. The reasons to implement a systematized sales funnel are compelling. But actually executing a sales process can be challenging. Therefore, I would like to share with you three steps that you can take to design a formalized sales funnel for your business.

Business Hacks, Sales HacksAdam WitmerJune 5, 2014Sales, process, funnel, innovation, strategy

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