I recently met a fantastic artist. Scott Stearman is a sculptor who specializes in bronze work, such as life-size statues and memorials. The process he goes through to create the end product truly is amazing. Long story short, Scott actually starts his process with a very small clay model. This model is then magnified and processed to create a mold for the bronze, which is then finished. The part of this process that I found most intriguing is that the large finished product is being made from a very small model. This means that any errors that are made on the model are magnified multiple times when it is enlarged to create the bronze mold. Having a half inch error on a model can result in a four inch error when the model is magnified to become eight times larger.
I have found that the same is true with a business model. If a business does not fully refine their strategy on the small scale, it becomes magnified as the business grows. This is not always a bad thing, but how much more effective could a business be by being intentional? If a business model is not intentionally designed, the business will ultimately default on a business model that may, or may not be the most effective model for the business.
Regardless of the size of a business, any business owner can be intentional about the design of their business model by refining four strategies.
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