Disposable Products

The fourth of July is a celebration where we burn money. Literally. We buy fireworks and other explosives and blow them up with nothing to show for it. Well, something to show for, but then it is quickly gone. In my youth, I spent several summers working selling fireworks and that industry amazes me even today. Products are sold only 2 and a half weeks a year and can bring in millions for just one owner, as Mark Lazarchic explained on a Mixergy interview. But what is more interesting to me is that our society has gotten used to paying for disposable products.

General Business StrategyAdam WitmerJuly 3, 2014strategy

Premium Content - Why I Want to Pay for It

Content is everywhere. Products are available from many different sources. In the online information age we live, there is so much content available for free that you have to wonder why anyone would pay for it. One of the biggest hurdles for us content creators is to be able to justify to ourselves that our content has value. Why would someone want to pay for content when they can get so much for free? And, why would they want to pay for my content anyway?

Michael Hyatt recently published an excellent blog post on this topic where he explains why charging for your content is a good thing. The interesting thing about Michael, a person who makes a living on content creation, is that he also allocates a large budget for spending money on content. He has said that his budget is one of the largest content budgets he knows. While my budget isn't even close to Michael's, I too have placed a value on paying for content and paying for products. You have to understand that I am a "penny pincher" by nature, but I have come to realize that content is more valuable to me when I pay for it. Yes, I would rather pay for content than get it free. Here is why:

General Business StrategyAdam WitmerNovember 13, 2013content, innovation, strategy

How to Create a Great Culture

A great corporate culture is an asset to the bottom line. An ineffective culture, however, can be very costly. The corporate culture of an organization is the difference between a great place to work and one that is chronically drained by spending energy to bring in and retain good talent. Personally, I am always surprised at how many organizations are not pro-actively creating a culture that cultivates and attracts the type of employees they desire.

So how is a corporate culture created, even in a small business?

Be Pro-Active

The first step to creating a great culture within an organization is to understand that a culture is going to develop whether or not you plan for it. If cultural outcomes are not strategically developed, the result is going to be less than ideal.

Welcome to my blog.

This is where you will find many short stories on business strategy.

Be Pro-Active

Home Blog

Contact Subscribe